Daily Racing Form (DRF) was a traditional media company that caters to the horse racing industry until it made the digital transition - from operating based on conventional processes to becoming a modern day publication enterprise. What sets it apart are the digital products that it has launched to help handicappers raise their game, among them is DRF Formulator (Formulator).
Handicapping becomes more efficient when horse players are given the most detailed account on all horses, trainers, jockeys and results of all of their previous runs. The Formulator application seeks to dominate in this area. Its main feature is to showcase the “Past Performance” (PP) of a runner (horse) on DRF. Provided by the Equibase Company, this information is extensive and without a customized platform that can hold that much data, without looking cluttered and disorganized, it can create confusion and frustration among its users. Formulator needed a platform that would cater to its specific needs, support DRF’s growing mobile clientele and provide a smooth user experience while preserving DRF’s fresh new image.
The design was kept clean and simple for easy readability and to accommodate large amounts of data within the i pad screen
Was a part of the Webonise Lab DRF team.